DAB — Building Conversations
Beyond Diagnostics

Healthcare conversations that people actually want to hear.

FLOKEFAMA Company Limited — a healthcare technology, diagnostics, and biomedical engineering firm — wanted to create a media platform that made healthcare conversations more accessible, engaging, and human. Not clinical briefings. Not dry informational content. Real conversations, with real people, about health and everything connected to it.

That became DAB — Diagnostics & Beyond. And I built it from the name up.

End-to-end media development

My involvement covered the full creative and production lifecycle of the show:

• Named the podcast and developed its creative concept and positioning
• Designed the show's identity, purpose, and audience proposition
• Planned episode structure and guest/content strategy
• Coordinated video production
• Edited video for YouTube and podcast distribution
• Developed trailer and promotional teaser content
• Created short-form TikTok and Instagram content from episodes
• Wrote YouTube descriptions, chapter markers, and captions
• Managed launch communication and promotional copy

Dr. Benjamin Smith-Koufie & Bernard Ayitey

The first episode explored personal experiences in healthcare, the diagnostics field, and the relationship between health and broader socioeconomic realities in Ghana. Two guests with different perspectives. One honest conversation.

Trailers and short-form social content

Planned across YouTube, Spotify, and Apple Podcasts

The show was designed for multi-platform distribution — video-first for YouTube, audio-only for Spotify and Apple Podcasts, and short-form clips for TikTok and Instagram.

Links to live episodes will be added here once published.